Англо-русский экономический словарь.
Marketing plan — A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of… … Wikipedia
Marketing research — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing performance measurement and management — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing operations — Key concepts Adobe • Automation • Benchmarking Best Practices • Budget Cisco Systems • CMO Data Privacy • Data Quality Data Warehouses • Database Marketing Demand Generation Digital Asset Management Enterprise… … Wikipedia
Operational Readiness — bedeutet, dass die Organisation und das Produkt oder der Service eines Betriebs betriebsbereit sind. Die meisten Unternehmen definieren dies formlos, aber bei komplexen Geschäftsprozessen und/oder einem komplexen Angebot ist es sinnvoll sich… … Deutsch Wikipedia
Marketing strategy — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing automation — The name given to software platforms designed for marketing departments and organizations to automate repetitive tasks is Marketing Automation. Marketing departments, consultants and part time marketing employees benefit by specifying criteria… … Wikipedia
Social marketing — is the systematic application of marketing along with other concepts and techniques to achieve specific behavioral goals for a social good. Social marketing can be applied to promote, for example, merit goods, make the society avoid demerit goods … Wikipedia
Database marketing — is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium,… … Wikipedia
Viral marketing — Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales)… … Wikipedia
Global marketing — The Oxford University Press defines global marketing as “ on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives.”… … Wikipedia
